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Dori Thompson is a results-driven executive consultant with 19 years of experience in direct and online marketing, ecommerce, sales, strategy, and research.

Working with direct clients and agencies, she has consulted on hundreds of high impact direct, email and lifecycle/ CRM marketing programs for Fortune 500 companies such as Polo/Ralph Lauren, PriceWaterhouseCoopers, Cisco, Intuit, General Mills, Fossil, GE, Proctor & Gamble, Earthlink, Mazda, Volvo, Allergan, Blockbuster, Anheuser-Busch, Busch Entertainment Corporation, Walt Disney Parks and Resorts, Hallmark and DishNetwork to create and evolve programs, increase customer acquisition and retention, ROI and incremental revenue.

• National Speaker on Email and Marketing Best practices –DMA, DMAW, EEC, AdTech, Shop.org

• Member of DMA, EEC, EBPC, Mothers of Invention, WITI, Direct Marketing Revolution, Orange County Women in Business, LPTW, SAG and AFTRA

• Chairman of the Board of Resonance Ensemble, a Not-For-Profit Theatre Company based in New York City.


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    • Marketing’s Five Top Challenges (and more!)
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  • RSS E-mail Experience Council

    • Just How Engaging are Birthday Emails? April 30, 2013
    • Obama email optimization strategy delivering upto x6 performance April 1, 2013
    • Can the Origins of Email Intelligence be Traced Back to Enron? March 20, 2013
    • How the Obama campaign succeeded with low open rates March 20, 2013
    • Teach a Man to Phish . . . And Make Him a Millionaire March 6, 2013
    • Reminder that Email Data is Hard to Interpret March 6, 2013
    • DDMI Update: It’s Time To Take DMAAction! February 28, 2013
    • Email Marketing for Valentine’s Day: Insights from the Online Flower Industry February 28, 2013

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