Information Era Marketing and Consulting, LLC.

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Welcome to the information era.

Fast paced, Ever changing, Technology Driven.

As technology shifts and grows, it seems to be a very confusing landscape. Incorporating multiple channels, new technologies and integrating online and offline is challenging. We have the tools, best of breed partners, experience and knowledge to help you succeed, increase your ROI and improve your performance. We will take you to the next level. We believe in connected marketing. We believe in education and best practices. We believe in our clients.

Services Include:

> VENDOR SELECTION

End-to-end email RFP process: custom creation, management of process, response reviews – all tailored to find the perfect fit with client to vendor. Recommendations on new, best of breed technologies

> MARKETING STRATEGY

Email education: best practices, deliverability, creative. CRM programs, Social, eCommerce and integrating channels. Thought leadership, trends and new, best of breed technologies

> CLIENT SCORECARDS

Analyses and solutions for success – where are you now? Where do you want to be? Current vendor set-up, success and challenge reviews. Deliverability, Creative and Data Analyses reviews. Opportunity assessments. ROI Analysis. Your success; your answer to your CMO.

Key Ingredients:

THE HUMAN ELEMENT.

You have tons of data. Perhaps phone numbers. Have you ever considered getting on the phone and actually CALLING your customers?

LAUGHTER.

Insist that three times a day, you laugh out loud. Big, head-tossing moments. It may be an old adage, but laughter really IS the best medicine.

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Think About This:

  • The Art of the Word…

    The Art of the Word…

    By Dori / 25th February 2011

  • BACK TO BASICS

    BACK TO BASICS

    By Dori / 14th February 2010

  • Marketing’s Five Top Challenges (and more!)

    Marketing’s Five Top Challenges (and more!)

    By Dori / 11th February 2012

  • The 3-5-7 Rule for Email Marketers…

    The 3-5-7 Rule for Email Marketers…

    By Dori / 22nd November 2011

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